About MPM Forum
The CMO Council is the global leader in the development of Marketing Performance Measurement (MPM) practices and intellectual capital. Since the introduction of the CMO Council’s 2003 MPM initiative, in-depth qualitative and quantitative research has been conducted to serve as the intellectual capital platform for CMO Council MPM programs.
The MPM Forum serves as a focal point for marketing professionals interested in advancing their knowledge of the MPM discipline. This Forum provides educational programs, access to the most complete library of MPM information available anywhere, and insights from leading global MPM experts.
Building on the MPM Report and a full schedule of MPM Forums in major U.S. and European cities in 2005, the CMO Council launched a groundbreaking Mastering MPM Certificate Program in 2006. Designed for mid level (manager and director) marketers, the program independently assesses and certifies the marketing performance measurement competencies of marketing practitioners. The program provides participants with an independent validation of MPM knowledge and expertise and professional qualification to help further career advancement and extend MPM adoption and implementation in all organizations. The 2007 Mastering MPM Certificate Program will kick off Monday, March 5, 2007. For additional information on the Mastering MPM certificate program and to register, visit the courses page.
The MPM Forum library provides the latest and most complete MPM information available anywhere, including topical points of view from our MPM Advisors and other leading MPM experts from around the world.
Our distinguished MPM Advisors understand the challenges of adopting comprehensive and effective measurement systems within organizations and share their collective learning in the pages of the MPM Forum. Our experts are seasoned professionals and academics with proven track records in key aspects of MPM who have demonstrated track records and issue- and sector-specific expertise.
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