Mastering MPM Program Overview
The CMO Council offers a Mastering MPM Certificate Program to independently assess and certify the marketing performance measurement competencies of marketing practitioners. The program provides participants with an independent validation of MPM knowledge and expertise and professional qualification to help improve career advancement. Further, participants will be prepared to provide MPM leadership within their organizations to help establish and/or further the development of a formal MPM system.
This program benefits organizations by providing participants leading-edge knowledge and best practices that can be applied to establish an MPM program or improve an existing program. Participants will be prepared to provide immediate added value to their organizations by helping to create an MPM culture, defining an MPM framework, and executing specific MPM tactics that will help improve ROI, marketing efficiency, and effectiveness.
The program consists of online participation and independent study. The curriculum includes the completion of an MPM Self-Assessment Audit, prescribed core readings, three topical webcasts, and an MPM independent project report, which will be assessed by the program’s Academic Directors.
View MPM Forum Academic Director Bob Nelson's detailed overview.
Registration for the spring semester is now closed.
The fall semester begins September 10 th, 2007. To receive information regarding the Mastering MPM Certificate Program and to be placed on the mailing list, email Liz Miller at lmiller@globalfluency.com.
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