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MPM Forum Library
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James D. Lenskold, President - Lenskold Group
Keynote Speaker, MPM Forum New York , September 7, 2005
Marketing ROI and Measurements PDF (300KB)
Don O'Sullivan, Faculty, Department of Management and Marketing - University of Ireland, Cork
Research Presentation, MPM Forum Munich, July 19, 2005
Measures + Metrics: European Research Findings PDF (600KB)
European MPM White Paper PDF (400KB)
Bruce Clark, Associate Professor, Marketing Group - Northeastern University
Keynote Address, MPM Forum Boston, June 21, 2005
Building and Aligning Strategic MPM Systems PDF (200KB)
Jonathan Knowles, Managing Director - Brand Finance USA
Keynote Address, MPM Forum Chicago, May 17, 2005
Brand Equity and Shareholder Value PDF (60KB)
Geoff Ramsey, CEO & Co-founder - eMarketer
CEO Views and Perspectives, MPM Forum Chicago, May 17, 2005
Marketing Media & Measurement in the Digital Age PDF (2MB)
Carol Kurimsky, SVP Marketing - Best Software
Showing the Value of MPM, MPM Forum Orange County, May 3, 2005
Measuring Success: The Value of MPM PDF (60KB)
Malcolm McDonald, Emeritus Professor MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA
Keynote Address, MPM Forum London, April 14, 2005
Getting Marketing Back in the Boardroom PDF (400KB)
Donovan Neale-May, Executive Director - CMO Council
Research Presentation, MPM Forum London, April 14, 2005
MPM EMEA Audit Preliminary Findings PDF (200KB)
Guy Powell, Principal - DemandG
Keynote Address, MPM Forum Silicon Valley, March 23, 2005
Marketing Effectiveness: Congenital Defect or Genetic Imperative? PDF (200KB)
Jeff Levin, Worldwide Marketing Programs Manager - IBM
Showing the Value of MPM, MPM Forum Silicon Valley, March 23, 2005
IBM MPM Examples PDF (275KB)
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