MPM Forum

The Business Marketing Association is the networked global business marketing community and the only organization focused on representing the unique needs of b-to-b marketing professionals in their organizations, top-to-bottom and side-to-side. BMA's mission is to increase the importance, value and impact of b-to-b marketing in companies around the world. Learn more at www.marketing.org.

The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth. ClickZ’s mission is simple: to help interactive marketers do their jobs better. www.clickz.com

Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance. Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization’s ERP, packaged applications, and database investments.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at www.cognos.com.

The premier business forum for senior executives, their advisors and capital market professionals. Through its member base of 3,500 New York metro business leaders, the organization has built a reputation for highly acclaimed conferences, executive education programs and member-hosted gatherings that focus on critical business and leadership issues at the forefront of corporate America today. www.execcouncil.org

The Internet Strategy Forum is a non-profit professional association dedicated to peer networking, information exchange, professional development, research and thought leadership among senior Internet decision-makers at medium-to-large organizations across multiple industries. For more information and to apply for membership, visit www.internetstrategyforum.org.

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. www.knowledgestorm.com

MarketingNPV® (www.MarketingNPV.com) is a highly specialized consulting firm that builds marketing measurement processes, tools, and skills to determine the financial return from marketing investments. The company designs and implements marketing dashboards, marketing ROI and analytical frameworks, and brand scorecards that measure the creation of economic and strategic value for both the short and long term. MarketingNPV maintains an online archive of articles and resources and publishes a quarterly journal, all to help marketers make smarter decisions and stronger cases to secure, allocate, or defend resources. www.marketingnpv.com

Marketing Operations Partners is focused on changing the M.O. of marketing by leveraging process, technology and metrics to enable marketing departments to run like fully accountable businesses. We help CMOs operate like CEOs. www.mopartners.com

ON24 is the global leader of webcasting and video communications solutions. More than 500 leading organizations including Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse, Dept. of Education, Hewlett-Packard, National Science Foundation and Sun Microsystems use ON24 for activities such as lead generation, internal communications, conferences and events, product launches, sales training, continuing professional education, and executive announcements. The Company headquarters is in San Francisco, with offices in Washington, D.C., New York and London. www.on24.com.

Quaero is a marketing and technology services company that provides unparalleled value to firms looking to improve the effectiveness of their comprehensive marketing efforts and marketing technology investments. Leveraging Quaero's proprietary MASTSM Marketing Performance Management evaluation and Six Dimensions of Marketing PerformanceSM framework, Quaero's clients gain remarkable insight into the performance of their marketing process, measurement and automation technologies. Quaero provides expert marketing database, campaign management and MRM technology implementation services. Quaero SpringBoardSM provides an easy-to-implement, easy to use web-accessed marketing database system, hosted and managed by Quaero specialists. Quaero serves hundreds of leading clients in the Financial, Travel and Leisure, Retail, Pharmaceutical/HealthCare, Publishing, and Telecommunications/High-Tech industries. www.quaero.com

The Sales & Marketing Institute is a firm focused on the integration of sales and database/direct marketing that then creates a new "total" sales coverage model leading to dramatic improvements in overall sales and marketing productivity. Or, in other words - how to sell more AND spend less! SMI's mission is straightforward. They research and develop information, knowledge and best practices on B2B sales and marketing. Then they deliver that knowledge in multiple methods to the 5 million+ firms in the US who sell other businesses --- yes, the B2B community is that large! www.b2bmarketing.com

SVAMA is the premier chapter of the American Marketing Association and the American Marketing Association is the premier marketing organization of its type in the world.

SVAMA delivers on those two promises through local and national events, the Internet, webinars, email, blogs, direct to My Yahoo or Google Homepages via rss feeds and through special interest groups aimed at various marketing specialties. www.svama.org

The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, the association has a membership of 5,700+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. SMPS offers a marketing conference, national seminars, awards programs, publications, and educational resources to highlight the latest trends in marketing and business development in the design and construction industries. In addition, SMPS' 50 chapters hold educational events and regular meetings nationwide. www.smps.org

Upper Quadrant gives marketers comprehensive insight into the success, cost and effectiveness of their marketing initiatives, showing marketers the direct impact of their marketing campaigns on sales. Upper Quadrant’s UQube lets marketers easily plan, manage, and optimize the individual and collective performance of direct response, advertising, interactive and telesales campaigns within a single, easy to use web-based application. A highly secure, hosted solution, Upper Quadrant’s UQube can be implemented in weeks and requires only a Web browser and a broadband Internet connection. UQube integrates with existing IT infrastructure with minimal to zero IT support or involvement and extends across various marketing vendors, internal departments, and locations regardless of the legacy systems in place. www.upperquadrant.com