MPM Forum Underwriters

Unica Corporation is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's AffiniumR software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations; Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. www.unica.com

MPM Forum underwriters bring thought leadership and expertise to both the MPM Forum and the Mastering MPM Program. For information on how you can become an underwriter, please contact Brian Regan at bregan@globalfluency.com or (646) 652-5209 or contact Liz Miller at lmiller@globalfluency.com or (650) 433-4169.

Mastering MPM Certificate Program

The CMO Council currently offers a Mastering MPM Certificate Program that independently assesses and certifies the marketing performance measurement competencies of marketing practitioners. The Fall Semester dates will be announced shortly. To be placed on the mailing list, email Liz Miller at lmiller@globalfluency.com.

For additional information, visit the Mastering MPM section.