MPM Forum Views
Marketing Performance Enlightenment by Tim Ambler, Senior Fellow, London Business School
Building and Aligning Strategic Marketing Performance Measurement Systems by Bruce Clark, Associate Professor of Marketing and Faculty Director of the full-time and part-time MBA programs at Northeastern University.
As Business Evolves, So Must Marketing by Jonathan Knowles, Managing Director of Brand Finance USA.
Measuring & Managing Marketing ROI by James D. Lenskold, President - Lenskold Group. Author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability.
Getting Marketing Back in the Boardroom by Professor Malcolm McDonald, Emeritus Professor, Cranfield University School of Management.
Building Marketing ROI Into Corporate DNA by Guy Powell, Principal & Senior Consultant - DemandG, LLC. Author of Return on Marketing Investment. Keynote Speaker for the Silicon Valley MPM Forum. |
